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In 1997, a number of Omani Products Promotion Campaigns started including activities help the consumers to recognize the importance of purchasing national products and their high quality. These activities targeted different age categories, one of these categories is children, and this category have been aimed because there is many products related to it.

This why Aseel Character was created by the artist Badria Khalfan Al Rahby, and the character sketch was chosen among many after a survey done by Ms Toofol Al-Dahab and submitted to some schools in Muscat. The character was presented in a children play and acted by a talented kid called Maher.

The goals of Aseel character are:

Bind the character to the Omani Products in the mind of the children.
To encourage the children and school students to buy the Omani Products instead of foreign products.
The children has a great effect on their parents, so through children we can reach the other categories.
Increase the percentages of Omani products sales , and this will affect the national economy positively.

A number of activities related to Aseel character will be completed in year 2006 including:

Publishing reports twice a month in the students' section in " Educational Window" Explaining the importance of Aseel character and its role in promoting for the Omani products for children. It will also include a contest with prizes about Aseel characteristic and Omani products.
Printing Aseel pictures on the students contest booklets, to give the students the opportunity to recognize the character.
Dealing with the snacks and refreshment companies, to put the pictures of Aseel on the packages of their products.
Dealing with the hypermarkets to make normal size statues of Aseel character with The logo of Omani Products, and a slogan to encourage the children to buy Omani Products. These statues will be put in the sections of children products in the hypermarkets.
Dealing with the factories, which produce school materials to post the picture of Aseel on their materials.
Setting Aseel character in a children television program and will be represented by the kid Maher. He will ask questions about the Aseel character and there will be prizes .The decor of the studio will have poster of the Omani products, and the Omani product logo.
A report will be demonstrated on Television program about the charter, the plays done in 2005, and the activities related to Aseel that will be completed in 2006.
Publishing reports in form of short stories with pictures of Aseel about the Omani products in children magazines.







				In 1997, a number of Omani Products Promotion Campaigns started including activities help the consumers to recognize the importance of purchasing national products and their high quality. These activities targeted different age categories, one of these categories is children, and this category have been aimed because there is many products related to it. This why Aseel Character was created by the artist Badria Khalfan Al Rahby, and the character sketch was chosen among many after a survey done by Ms Toofol Al-Dahab and submitted to some schools in Muscat. The character was presented in a children play and acted by a talented kid called Maher. The goals of Aseel character are: Bind the character to the Omani Products in the mind of the children. To encourage the children and school students to buy the Omani Products instead of foreign products. The children has a great effect on their parents, so through children we can reach the other categories. Increase the percentages of Omani products sales , and this will affect the national economy positively. A number of activities related to Aseel character will be completed in year 2006 including: Publishing reports twice a month in the students' section in " Educational Window" Explaining the importance of Aseel character and its role in promoting for the Omani products for children. It will also include a contest with prizes about Aseel characteristic and Omani products. Printing Aseel pictures on the students contest booklets, to give the students the opportunity to recognize the character. Dealing with the snacks and refreshment companies, to put the pictures of Aseel on the packages of their products. Dealing with the hypermarkets to make normal size statues of Aseel character with The logo of Omani Products, and a slogan to encourage the children to buy Omani Products. These statues will be put in the sections of children products in the hypermarkets. Dealing with the factories, which produce school materials to post the picture of Aseel on their materials. Setting Aseel character in a children television program and will be represented by the kid Maher. He will ask questions about the Aseel character and there will be prizes .The decor of the studio will have poster of the Omani products, and the Omani product logo. A report will be demonstrated on Television program about the charter, the plays done in 2005, and the activities related to Aseel that will be completed in 2006. Publishing reports in form of short stories with pictures of Aseel about the Omani products in children magazines.

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