The Executive Office for Omani Products Promotion Campaign has set foundational objectives where each of our activities is built on. In order to
increase sales and help the overall economy there needs to be core ideas filtered into the country. People need to have awareness that in the
end each Baiza they put in the country will in fact go back to them. An important way to help the economy boom is to give preference to Omani
products. Once awareness is created loyalty will be instilled in every Omani whom will eventually change the originated thought that Omani
products are not as good as other products on the market. Each of our activities strives to achieve these core objectives.
Date: 24 January, 2006
Scout Walk
National Product Campaign Scout walk, organized in Nizwa
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Date: 02 May, 2005
Event: OP Exhibition at Al Fair Hypermarket ...
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The Executive Office for Omani Products Promotion Campaign was designed as a follow up to earlier efforts made by the
industry to put Omani products to light. The national campaign was launched for the year 2005 with over 15 activities created to raise sales,
awareness, loyalty and to change given perceptions about local products. It covers both the public and private sector by targeting the government,
school children and the main public.
The country in fact is preparing to face the challenges of the 21st century with a carefully planned structural evolution in the economy. Products and services contribution in the GDP are expected to be 8.1% in 2004-2005.
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